a personal project
I've been in search of a new tea brand, so I considered what it may be like to just make my own. I wanted something fun and creative, but still elegant and delicious like tea is supposed to be. I decided to merge my two interests of tea and design, and make "Typogratea." I developed a collection of branded materials, including packaging, logos, branded colors, a web home page, and an advertisement.
The typogratea logo is reminiscent of the diagram of type anatomy that a designer will often see when studying typography.
Tin can containers for two of Typogratea's collections; The Glyph Collection, with titles such as &, *, and !, and the Type Terms collection, with options like Serif, Sans Serif, and Baseline. As the name of the brand is a play on words, I wanted the tea itself to display this connection as well, so each tea is named after something typographic, and the flavors of that tea reflect what that typographic element means to me. For example, Baseline offers a nice morning mix, while ! offers an exciting citrus-y twist.
A mug and to-go tumbler with Typogratea's branding, both providing examples of the typographic texture present in the Typogratea brand.
A simplified and more eco-friendly packaging option uses paper materials and brand specific colors for a more minimalistic and elegant taste.
A paper pamphlet that customers can pick up when they purchase their tea. Provides instruction on how to brew tea through simple icons and direction.
The Typogratea website landing page
A street advertisement for the Typogratea brand
Typogratea Brand Standards: Logo, Color, and Typography
The typographic grid used as texture on Typogratea materials