I created a mock poster for a presentation by Marshal McLuhan.
In my Typography 1 class, we were given a list of designers to choose from to write an essay about. I chose McLuhan because I was interested in his theories on media.
After writing the essay, I was asked to create a poster inspired by him that was "advertising" for a lecture of his.
In order to get to my final product, I had to start at the bottom and work up to a full and colored composition. First I wrote the essay, and then after condensing that into the information I wanted to be on the poster, I started drafting.
In the first step of the process, I had to create the typographical composition using no variations. That means I had to use one font, one size, and one color. I accomplished this by experimenting with rotation and spacing.
In the second step, I was allowed to have variations of boldness. I chose to bolden the border and McCluhan's quote to create a hierarchy and make the reader's eye draw to the quote first.
In the third step, I was allowed to change font size. In these variations, I chose to emphasize the subject of the event so that viewers would have a quick idea of the point and then proceed to read the body text.
In the final process step, I was able to experiment with transparency. I started to manipulate spacing and cutting words off to simulate the anxiety that McCluhan was talking about.
Next, I began to experiment with adding color.
the final product
In my final product, I chose to simulate the anxiety that is paired with an overwhelming consumption of media. I chose red as the main color because red is a color often associated with anxiety. I cut words off and manipulated spacing to show the jumble and loss of information when so much of it is being consumed.