Received Silver Award in Graphis New Talent Competition
Kendrick Lamar Poster
Video Based on Static Poster
I was challenged with the task of making a series of typographic posters depicting events inspired by 3 music icons throughout history, including Bob Dylan, David Bowie, and Kendrick Lamar. After the three posters were completed, my next challenge was to turn one of these posters into kinetic poster, visually depicting the message represented by words and beats heard in the music that the artist makes.
Early typographic explorations made to explore how type could be used to achieve a unique and meaningful composition.
Early poster concept sketches.
Poster sketches using the fragmented concept that will later be developed into the final type concept.
Static "Music Icons" posters completed using a grid system and typography / copy relevant to each artist's work and message.
Music Icons : Animated Poster Content Standards and Storyboarding
Concept / Objective Audience Approach
This kinetic iteration if a Music Icons poster will illustrate the feeling transcribed by the music that Kendrick Lamar makes. I aim to use typographic movement in the composition to bring to life the meaning behind his beats and the words that he uses to make his work strong and empowering.
Concept and Style Frame
The final video product, made for short commercial/advertisement use.