finesse fitness

a personal project


Finesse Fitness is a gym brand that provides a safe work out environment for high school and college age girls. It provides a community space for young women to encourage and empower one another and focus on their fitness goals in a shame free space. I have developed several branded pieces and EGD elements for the space. This project is still in progress.

Social media posts

Membership card

Merch Designs

Plan of the space

Wayfinding Elements

Screen Shot 2021-05-26 at 6.15.05 PM.png

Stair Graphics Concept

Stair concept

Locker Room Concept

Screen Shot 2021-05-26 at 6.15.33 PM.png

Gym Wall Concept

Yoga Studio Wall Concept

Gym Branding.jpg

A selection of initial wordmark iterations