I decided to create a new tea brand. I wanted something natural and simple. I chose to go with something earthy and environmentally friendly.
First, I had to come up with the name. I wanted something environmental, so I brainstormed words associated with the environment.
These are some of the words I came up with. I decided to go with "Garden Tea"
earth nature grass sky ground air tree garden
flowers clean green life recycling grass water soil
who is Garden Tea?
Before designing for my new brand, I had to decide what the point of it was.
I made garden tea to provide a simple, natural tea option. I wanted something earthy and environmentally friendly. It could provide natural and herbal options. I needed to make some kind of packaging and identity design that revolved around these concepts.
I started drafting ideas about how the name should look. This is the conclusion I came to. I revised my first design to come to a final conclusion, which I think looks more natural and scraw-like.
The first step was to create a symbol that represents the brand. These are a few of my sketches from that process.
I chose to go with a flower growing from a tea pot.
I used a brown paper tea packaging, because it helped me to keep the design simple, and the color and texture provided an earthy tone that matched what the brand was about. It was also a more environmentally friendly packaging option.
more about Garden Tea
Here are some other designs I made for Garden Tea and its identity.